SONOS ACE

Launch Campaign

Creating a dynamic campaign for the
launch of Sonos' first-ever headphones.
From creative concept & motion design to
adaptive digital experiences across DOOH, Display
& Audio.

Global
Product Launch Campaign

The introduction of Sonos Ace marked a major
milestone for the brand.

Together with the creative team at NFQ Germany,
we developed a modular campaign ecosystem spanning Digital Out of Home, Display Ads, Video content, Audio spots and Web Banners, designed to deliver premium experiences throughout the customer journey.

My Contribution

As Teamlead of the Motion & Audio team and Senior Motion Designer at NFQ Germany, I helped translate the creative vision into scalable motion systems and dynamic campaign assets. aswell as being responsible for the creative execution of multiple motion assets across the complete campaign.

Also as part of the product launch, my contribution was the conception, animation and production of the campaign case film, which I developed entirely from first idea to final delivery.

To showcase the launch, I created a cinematic case film that captures the idea, creative process and impact of the campaign.

From storyboard and pacing to animation, editing and sound design, nearly every aspect of the film was crafted by me, turning a complex, multi-channel campaign into a concise visual story.

In addition, I collaborated closely with designers, strategists, developers and media specialists to produce dynamic advertising creatives for multiple digital touchpoints.

Motion Built
for Scale

Working alongside the creative team at NFQ, we developed a modular motion language that could adapt across placements, audiences and campaign phases without compromising the premium Sonos aesthetic.

This flexible production approach enabled dynamic creative optimization while maintaining a consistent visual identity across hundreds of campaign variations.

Dynamic Across Every Touchpoint

The campaign combined premium visuals with dynamic creative technology to deliver personalized messaging across DOOH, Display, Audio and Web.

As part of the Motion & Audio team, I helped transform static campaign concepts into scalable motion experiences that remained recognizable across every format.

A Collaborative Launch

Launching Sonos Ace required close collaboration between strategy, design, production, development and media planning.

Being part of this multidisciplinary team allowed me to contribute both creatively and technically while leading the motion execution and producing the campaign film that documents the project from start to finish.