Innovative
Products need Hype Trailers

Especially
when you are
the largest
gym franchise
with over
500+ gyms
in 8 countries.

When creating a unique new product like "The Box – Your Fitness Cocoon" you also need to build up a hype bubble around it.
That's why the owners of the organization planned an exclusive introduction event in Munich and wanted me to create a fast-paced animation which is loaded with bold dynamic typography and flashy color effects.

The Clever Fit fitness cocoon is a compact and portable workout station that allows users to perform a variety of exercises in a small space. It features a pull-up bar, dip station, and resistance bands, as well as a variety of attachments for body weight training and stretching. The cocoon is designed to be easy to set up and use, and is ideal for use at home or on the go.
It’s a great tool for those who want to get a full-body workout without the need for a gym membership.

Event
Facts

2.5k

18

3

1

Visitors

Speakers

Hour Live Event

Innovative new product

Another part for the live event was a countdown which was leading up to trailer and beginnig of the show.

The intention was to get the people seated and hyped up for product reveal.

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Selected Works

Clever FitCommercial

On RunningCommercial

GreenleafMusic Video

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