Innovative products need hype commercials.

This ON Running commercial, featuring top-class athletes, showcases the brand’s commitment to high-performance gear.
It features stunning imagery and fast-paced editing to capture the energy and speed of the athletes.

One of the standout elements is the typography animation, which I crafted as part of the production team.
The typography is simple and clear, making it easy for viewers to understand the message.
The animations are seamlessly integrated into the footage of the athletes, further enhancing the commercial's fast-paced, energetic feel.

This is testament to the skill and talent that everyone brought to the project, and the teamwork that went into making the commercial a success. Overall, this ON Running commercial is a prime example of how effective advertising can be when it combines high-quality visuals, fast-paced editing and clear typography. It's sure to leave a lasting impression on viewers.

Credits

Featuring pro Athletes
Camille Deligny & Mau Mendez

Produced by
Seaside Productions

Producer
Christoph Renschler &
Hannes Höhn (Atropos)

PA
Lucrezia Gavazzi

Director
Lars Timmermann

DOP
Kaspar Hornikel

1 AC
Leo Sikstel

Edit
David Gesslbauer

Music & Sounddesign
German Wahnsinn //
Philipp Feit

Motion Design
Fabio Arnold

Grading
Diego La Rosa

Client
Feliciano Robayna

Creative
Carlos Furnari

Trainer
Nicolas Minetto

Additional Voice over
Francisco Gonzalez