FC PLYRS UNITED

Social Media Content

Since 2025, I’ve been working as creative director and content creator for PLYRS and FC PLYRS UNITED, producing social media content, motion graphics, animations and video edits for one of Germany’s most exciting small-sided football teams.

PLYRS is a Munich-based sports hydration company that combines modern sports culture with performance-focused products and strong digital branding. As part of the German Icon League, FC PLYRS UNITED has built a fast-growing online presence shaped by energetic visuals, community-driven content and a clear visual identity across all platforms.

My responsibilities covered the full creative process - from concept development and shooting to editing, animation and campaign execution. The focus was always to create engaging content that increases reach, strengthens brand identity and connects with the football community in an authentic and entertaining way. My work for the club included:

– Video & Photo shoots
– LED arena animations
– Highlight & recap edits
– Starting lineup animation
– New player announcement reels
– Welcome posts
– Matchday announcements
– Final score graphics
– Community polls & interactive content
– Design templates

– Seasonal / special occasion posts
– Brand collaboration campaigns
– Retirement / Goodbye edits
– Player cards
– Match graphics
– A.I. generated rivalry stories
– MVP announcements
– Next match teasers
– Contract extension posts
– Social backgrounds