Innovative products need hype commercials.
This ON Running commercial, featuring top-class athletes, showcases the brand’s commitment to high-performance gear.
It features stunning imagery and fast-paced editing to capture the energy and speed of the athletes.
One of the standout elements is the typography animation, which I crafted as part of the production team.
The typography is simple and clear, making it easy for viewers to understand the message.
The animations are seamlessly integrated into the footage of the athletes, further enhancing the commercial's fast-paced, energetic feel.
This is testament to the skill and talent that everyone brought to the project, and the teamwork that went into making the commercial a success. Overall, this ON Running commercial is a prime example of how effective advertising can be when it combines high-quality visuals, fast-paced editing and clear typography. It's sure to leave a lasting impression on viewers.
Credits
Featuring pro Athletes
Camille Deligny & Mau Mendez
Produced by
Seaside Productions
Producer
Christoph Renschler &
Hannes Höhn (Atropos)
PA
Lucrezia Gavazzi
Director
Lars Timmermann
DOP
Kaspar Hornikel
1 AC
Leo Sikstel
Edit
David Gesslbauer
Music & Sounddesign
German Wahnsinn //
Philipp Feit
Motion Design
Fabio Arnold
Grading
Diego La Rosa
Client
Feliciano Robayna
Creative
Carlos Furnari
Trainer
Nicolas Minetto
Additional Voice over
Francisco Gonzalez
Ohter Projects
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work together